With over a decade in the craft beer industry, Brad Trapnell, Founder of What’s on Tap, is scaling the Fort Worth-based craft beer bar from three to four thriving locations. Brad, an avid beer enthusiast and former homebrewer, combines a corporate background with a passion for craft beverages, emphasizing staff empowerment and operational excellence.
Leveraging BarTrack’s innovative technology, Brad has optimized multi-location inventory management and operational efficiency, boosting pour accuracy from 83% to 94% and empowering his team with visibility and actionable insights. He focuses on delivering exceptional craft beer experiences while fostering a culture of learning, dedication, and staff recognition.
Expanding to multiple locations requires precision in accuracy, especially in the Hospitality Industry. Brad set out to face challenges like operational visibility, inventory management, and consistent quality control head-on, by embracing innovative technology. Traditional systems simply didn’t meet the needs of a growing enterprise with a focus on efficiency and scalability. That’s when Brad discovered BarTrack, a hospitality and data technology company that revolutionizes the ways bars, breweries, restaurants, and stadiums manage their inventory, eliminates costly waste, and optimizes draft systems for profitability and customer satisfaction.
“BarTrack filled a gap we didn’t realize could be addressed so effectively,” Brad recalls. “Managing operations and inventory across multiple locations when you can’t physically be there is a challenge. BarTrack’s reporting and app features provided the visibility we needed.” What’s on Tap has always had excellent efficiency, and with BarTrack, their numbers have only become more successful. Since integrating the system, What’s on Tap has seen pour efficiency increase from 94% to an impressive 99%, a result of BarTrack’s ability to fine-tune systems from “good to great.”
The partnership with BarTrack has not only enhanced operational efficiency but also underscored the importance of customer success. Brad praises BarTrack’s team, especially Ian Purcell, the Senior Director of Client Success, and the Client Success team, for their quick responses and commitment to making the system work effectively.
“Their support has been incredible, making the technology easy to use and implement while tailoring solutions to our specific needs,” he says.
As What’s on Tap prepares to open its fourth location, Brad reflects on the lessons learned through a decade in the industry. “Staying in your lane and focusing on what you do best is key. For us, that’s craft beer, with some wine on tap for variety. But it’s also about being open to learning and evolving,” he shares. With the continued support of BarTrack and a dedicated team, What’s on Tap is set to scale confidently while maintaining the quality and culture that have become its hallmark.
