Life at BarTrack

We work as a close-knit team to “pourfect” beverage quality for both our partners and their patrons. 
BarTrack core valuesFully Integrated Solution

Mission

In collaboration with our hospitality partners, we are creating remarkable drinking experiences through an integrated eco system.
Key Statistics

Making a splash in beverage management

500M+

pours monitored

50+

team members
Our Story

Humble beginnings

Believe it or not, the BarTrack journey began with a trip to the local bar for a routine beer. It was a normal evening with friends just hanging out–when a passionate discussion emerged about beer quality and the lack of pour consistency. Fueled by an unquenchable thirst for innovation and armed with entrepreneurial spirit, we set out to revolutionize the world, one beer at a time. As devoted beer connoisseurs and seasoned veterans of the industry, our mission was simple: to ensure every drop of draft beverage would exude unparalleled consistency.

BarTrack was born—a groundbreaking solution that automated the laborious intricacies of the bar. By discerning and eliminating wasteful practices, tracking inventory, and monitoring critical data, we freed bartenders from tough and tedious manual labor.

Born as a modest side pursuit, BarTrack has grown into a flourishing enterprise that captivates numerous partners worldwide. And none of this would have been possible without our passionate and exceptional team, whose unwavering dedication constantly pushes us forward on our extraordinary mission.

“The only thing more important than a dream is the team that can make it a reality."

BarTrack team on National Park
Leadership

Meet our inspired founders

Brett Danielson

Co-Founder & CEO

Grant Hobar

Co-Founder

Hunter Markle

Co-Founder

Meet our board and advisors

Eric Major

Eric Major

Lane Major

Lane Major

GJ Hart

GJ Hart

Greg Cole

Greg Cole

Darrel Branch

Darrel Branch

Dave MacDonald

Dave MacDonald

Luke Miller

Luke Miller

Contact us

We’d love to hear from you

If you have specific concerns, check our contact details to see who can best help you out from our team.
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Sales
For partnerships and other sales-related matters
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General information
For more details about our technology and company
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Customer support
For troubleshooting and customer needs
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Phone number
For other concerns

Enhance the drinking experience
for your patrons

Simply send our team a message and connect with us one-on-one.